STATEMENT
“I am Nelly Rojas, the creative force behind every piece that bears my name. For me, designing jewelry is a natural act, an organic flow that emerges from a deep connection with art, nature, and spirituality. Each piece is an extension of my being, a manifestation of pure forms and universal meanings that come to life through gold and gemstones.
Inspiration wells up from deep within, drawing on elements of sacred geometry and the power of noble materials, which I weave together to create an energy I wish to share with everyone who wears my creations. The design process is a fluid expression of what already exists within me, a language that seeks to resonate with its recipient.
My desire is for each piece to not only adorn but to become a personal symbol, an amulet imbued with significance and purpose. Each jewel is intended to elevate the wearer, connecting them with their own essence, the eternal, and the transcendent. It is in the intersection of beauty and depth that the true magic of our jewelry is born.“
BIOGRAPHY
Nelly Rojas is a Colombian jewelry creator and architect. She believes fine Jewelry is an instrument to reveal, exalt, and pay tribute to nature and everything that stirs her emotions. Since Nelly Rojas began this journey, she always felt a constant calling to create jewelry that transcends and lasts a lifetime. Designs passed down from generation to generation, connecting people with the highest version of themselves.
“At Nelly Rojas, each piece of jewelry holds a deep purpose: to connect those who wear them with their essence, their story, and love.”
In the city of Boston, she developed a variety of specialized courses in interior architecture and art history. Parallel to her activities as an architect, she took jewelry design classes while also working on urban furniture design and developed several architectural projects. This blend of “architectural structured creativity” is printed in her designs.
Each masterpiece of jewelry is an extension of the creative mind behind the brand, a manifestation of pure forms and universal meanings brought to life through gold and gemstones. The desire is for each jewel to adorn and become a personal symbol, an amulet filled with meaning and purpose. It is in that meeting of beauty and depth where the true magic of our jewelry is born.
“Design is a fluid expression of what already exists within me, a language that seeks to resonate with those who receive it.”
After 20 years growing her fashion jewelry business in Colombia, she decides to continue her evolutionary process by taking a step towards fine jewelry. For this, she has set up her new business venture in the US, with the aim of designing exquisite pieces for the international markets.